Turn skilled techs into trusted techs.
A callback isn't a skills problem. It's a trust problem — and trust is teachable. TrustBuilt builds the training and the tool: Prove It, Say It, Earn It.
The method, in your tech’s pocket on every call.
Proven Tech is the app version of what TrustBuilt teaches — it gives your crew the exact words for the job in front of them: what was found, what it means, what to do next. Fourteen-day free trial, no card.
Real scripts, real stories, no card required.
The Callback Reduction Standard course, the diagnostic app, weekly content from working techs. It's free. It stays free. This is the door for anyone not ready to buy anything yet.
Speaking, workshops, and consulting.
Twenty-five years running calls, an NCCER Certified HVAC Instructor at Wake Tech, and now the guy who built the tool. Book Mike for a keynote, a team workshop, or a working session on your callback numbers.
Three steps. No two-day cram.
Prove It
Diagnostic Logic. Evidence before conclusions, with an honest confidence rating — no inflated certainty, ever.
Say It
Trusted Clarity. The findings become plain words the customer instantly understands and believes.
Earn It
The ask, the review, the next call — anchored to the evidence, not a script.
Keep guessing
- ×Tech struggles to explain the work
- ×Customer hesitates, says no
- ×Another callback
- ×No review, no referral
Run TrustBuilt
- ✓Tech gets the exact words, right then
- ✓Customer understands it and trusts it
- ✓Job gets approved the same day
- ✓Review and referral, more often
One callback a week costs a shop roughly $10,400 a year, per tech — illustrative: truck roll, labor, and the job you didn't run instead. The fix usually isn't more training on the equipment. It's training on the last five minutes of the call.
Free to join. Built to grow with you.
TrustBuilt Community
Questions people ask
Is Proven Tech the same thing as TrustBuilt Training?
TrustBuilt Training is the company and the method — Prove It, Say It, Earn It. Proven Tech is the app that puts that method in your tech's pocket on every call. Same voice, same founder, one product built from the training.
What's a Custom Training Portal?
A private, branded training space built for your company — your crew, your pace, your content mixed with TrustBuilt's. It's a standalone service, quoted after a short discovery call, not a tier of Proven Tech.
Where do I start if I'm not sure yet?
The free Community. No card, no pressure — the diagnostic app and the Callback Reduction Standard course are in there today.
Do you speak at events or run in-person workshops?
Yes — keynotes, team workshops, and consulting engagements. See Book Mike for topics and to check availability.
Help your techs explain the work as well as they do it.
Every call is a chance to prove the work, earn the trust, and get the yes. Start with the free Community, or put the tool in your crew's pocket today.